BahnhofCity Wien / 2016

In 2016, Vienna's main train station was transformed into a vibrant shopping mall. To support the grand opening, an ad campaign was in the works. This was our concept: a creative execution of a simple idea, "Ums Eck" — showing the mall as your convenient, everyday shopping destination, with parking and extended opening hours. The artwork was fully built in Photoshop, back when templates and AI didn't exist.